For each section, give yourself 2 points for each ‘Yes’ answer and 0 points for each ‘No’ answer.
At the end, add up your points to see your profile strength score and what to improve!
At the end of the assessment, I’ve included an expandable ’Fix It’ section which gives you the best practices, tips and strategies you need to optimize your LinkedIn presence. But…I advise you to go through the whole assessment first, before exploring this area.
🔲 Does your headline clearly state what you do & who you help?
🔲 Does your headline include relevant industry keywords for searchability?
🔲 Is your profile picture professional, high-quality & approachable?
🔲 Does your LinkedIn banner visually support your personal brand?
🔲 Do you have a customized LinkedIn URL (e.g., linkedin.com/in/yourname)?
➡ Your Score for This Section: ____ / 10
Fix It If: You scored 6 or below—Your headline & visuals may not be grabbing attention.
🔲 Does your About section have a strong hook in the first 2 lines?